PRIMARY
BRANDMARK
SECONDARY
DESIGN NOTES
I wanted SOHA's visual identity to feel clean and modern, so I chose a color palette that balances professionalism with relaxation, creating a sense of calm and luxury to match the services they offer. I incorporated soothing design elements, soft colors, and organic shapes to mirror the pampering experience clients can expect when they visit SOHA.
SOHA SKIN
Through the rebrand, I aimed to create a sophisticated, modern visual identity that reflects the brand’s calming atmosphere and professional, luxurious services.
KIND WORDS
SOHA’s mission is to give beauty service providers the opportunity to grow their business in an environment for their guests to feel their best. SOHA offers massage therapy, customized facials, chemical peels, lash extensions and custom spray tans.
