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LUXE LINX - Permanent Jewelry
Luxe Linx, based in Southern Illinois, specializes in permanent jewelry with custom-fit, hand-welded pieces that are as functional as they are stylish. Their updated brand identity highlights their mobile bracelet bar and unique services for private and public events, creating memorable experiences through personalized design.
BRAND GOAL
The Luxe Linx rebrand was strategically designed to align with the brand’s goal of standing out in the permanent jewelry industry while creating a playful and approachable connection with customers. With a bold, girly color palette and fun patterns, the new look celebrates meaningful connections and brings an energetic vibe to every piece of jewelry. This rebrand positions Luxe Linx as a memorable and vibrant brand that leaves a lasting impression.
DESIGN NOTES
I wanted to craft a visual identity that’s as vibrant and playful as Luxe Linx itself—something that instantly stands out and feels fresh. I went all-in with a lively color palette, bold typography, and patterns that really bring the energy. To top it off, I added fun illustrations and interactive digital elements, making sure the brand stays exciting and consistent, whether you’re scrolling or flipping through print materials.
